- Aug 15, 2018
- 18
- 6
- First Name
- Jay
If agency, who would you say are the Top 3.
If In House, who handles it?
Thanks for the feedback.
If In House, who handles it?
Thanks for the feedback.
I would say it's difficult / expensive for a single point store or smaller group to do their SEM in-house and find the right candidate that can handle all the different aspects solo. If you don't find the right person it can cost you a ton in mistakes that exceed any agency markup fee.If agency, who would you say are the Top 3.
If In House, who handles it?
Thanks for the feedback.
I would say it's difficult / expensive for a single point store or smaller group to do their SEM in-house and find the right candidate that can handle all the different aspects solo. If you don't find the right person it can cost you a ton in mistakes that exceed any agency markup fee.
Plus it's generally easier to hold a company to producing results vs an employee, especially one who is doing a job you don't understand. There's always exceptions though and it all comes down to finding that rare one man show SEM unicorn.
That being said, we handle all of our SEM in-house. We have a 3 person paid ads team that is following the proven framework I initially built and we're saving ~$1.25 million annually in management fees and performance improvement. The one battle you will face is less and less OEM's are allowing co-op reimbursement of non-approved vendors (aka an internal team).