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John -

Lets me start by applauding your willingness to look beyond the norm. I have this conversation almost daily with dealers; I personally love the idea of a simple SMS follow up, quick, personal and to the point. And being that you're a VW dealer you demographic is great! However, in the end the key here is going to be customer preference. At the time the RO is written when the advisor asks for the best number to contact (work or cell) could be followed up with would you prefer voice or text message?

 

There are a handful of on-line schedulers in the market place that can automate this process in addition to the many other benefits they offer.

 

I'm happy to share more details how to automate text follow up (via PM) but in the spirit of the forum I do need to disclose that my company does offer these services.