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The money cost for customers is the issue I see right off the bat. That said, maybe an opt-in for receiving text notifications? In my market, it would be necessary to have an opt-in because not everyone and their mother has unlimited texting on their phones. For others, maybe not so much. That said, understanding your market on as many levels as possible is paramount to utilizing the value in these kinds of (what are at this point in time) abnormal business practices.
The money cost for customers is the issue I see right off the bat. That said, maybe an opt-in for receiving text notifications?
In my market, it would be necessary to have an opt-in because not everyone and their mother has unlimited texting on their phones. For others, maybe not so much. That said, understanding your market on as many levels as possible is paramount to utilizing the value in these kinds of (what are at this point in time) abnormal business practices.
