First you need to ask, "what would I like to accomplish by sending out this message?"
For me it would be about customer satisfaction. I would personally do it with an e-mail and not a text message.
I've tested this at dealerships looking to improve service satisfaction. I like to send out an e-mail thanking customers and prompting them to contact us if they had any questions or concerns. Generally only the people who have had a bad experience would reply back. Thus the dealer was able to defuse the situation.
You could also add a line like this within the e-mail: "To expedite your future service requirements, please visit us online at (insert link here). Please go ahead and bookmark that link as a favorite for future reference when scheduling service."
Some dealers like doing this to free up the log jam off calls that happen. I listen to a lot of recoded calls where operators are transferring the call to a service adviser and the call never gets picked up. I wonder where those people end up going for service?
Now in order to be effective sending out e-mails to service customers, the service advisers need to start collecting the appropriate data (phone numbers & e-mail) from customers and entering it in the system. Or, they write it on the R.O. and have somebody enter it in the DMS and CRM later.
Those are my thoughts on this subject.
