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[USER=3]@Jeff Kershner[/USER] recently added this category and I can't believe we've made it this long without it. Sure, we've had some great discussions around driving service specific marketing efforts. BUT, let's get this category started by jumping into the basics.


What are you doing at your dealership today for service specific marketing and how are you defining VALUE to the consumer?


[USER=1920]@Bill Simmons[/USER] [USER=1813]@daniel[/USER] J. @Mondello [USER=9202]@Bobbie Herron[/USER] (Bobbie just joined and has TONS to share with us!)