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When I think about the years and people-power that have gone into creating an online workflow for the people on the site interested in a vehicle sale/purchase -- you know, the ones who engage with your site every 3-6 years -- and realize that almost absolutely zero effort has gone into a similar workflow for the fixed ops customers -- you know, the ones that engage with your dealership 3-4 times per year -- I shudder.


I've been saying this too often lately - I am soooo bored talking about macro-enhancements and nuance to digital sales/prospecting/advertising.  The slivers of "interesting" are getting slimmer and slimmer; the slivers are less and less consequential.


Fixed??  Wiiiiiiiide open!