Shift Digital Analytics vs GA4

[A Kappler]

Ever hear of Shift Digital? Only kidding.. I have posed this question to both our Shift rep and OEM rep. "Why is there such a deviation in visits between Shift and GA4"? Neither of them can give me an answer but they insist on using the Shift numbers.

For instance, Shift digital analytics dealer page will show us 12,000 visitors =vs= 7,000 in GA4, unique spread is 10,000 =vs= 7,000. (respectively). GA4 nearly mirrors our site providers analytics page.

I asked the Shift rep if they are pulling 360 analytics, she didn't know and our OEM rep was a deer in headlights.

Can anyone here shed some light on this for me?

 

[jon.berna]

Use your own numbers via Ga4, shift is aggregating data from feeds by the website providers and likely haven't been inspected for a long time. The data feeds include ad accounts and website data which they try to roll up across their accounts. There's some manual elements in this process to my knowledge also.

 

[Rob]

It’s easy. Trust nothing from Shift digital.

 

[CarlAutofusion]

My guess on this difference is due to GA4 filtering out bot traffic while Shift does not.