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Shopping for a New Car... SUCKS

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by joe.pistell, Jul 21, 2018.

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  1. joe.pistell

    joe.pistell
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    Uncle Joe

    First Name:
    Joe
    Dealer or Company Name:
    DealerX.com
    Twitter Handle:
    JoePistell
    Joined:
    Apr 7, 2009
    Messages:
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    Location:
    New York
    Lets say you know the YMMT and package you want. Try to use a classified site to buy a new car.

    Here are the Trims for a 19 Chevrolet Traverse AND the 'expert' classified sites that are here to help buyer and seller...

    upload_2018-7-21_11-46-37.png

    Edmunds is the standout winner, plus, they offer many other shopper friendly tools.

    TrueCars was a giant FAIL. It disguises its intent to be a "lead gen dead end". I expect many sophisticated shoppers wont fill in personal info to see inventory. For those that do, they're greeted with a landing page that says... 'these dealers will be calling you'. Ouch.

    Other Fails include Car and Driver, US News & KBB.

    When I get more time, I'll look into other OEM brands to look into their Trim & Packages to see how well they line up with classified sites.


    reference links:
    https://www.chevrolet.com/suvs/traverse-mid-size-suv/build-and-price/trim

    https://www.cars.com/for-sale/searc...archSource=QUICK_FORM&stkTypId=28880&zc=13029

    https://www.autotrader.com/cars-for...&sortBy=relevance&numRecords=25&firstRecord=0

    https://www.cargurus.com/Cars/new/s...=true&modelChanged=false&filtersModified=true

    https://www.edmunds.com/inventory/s...erse&radius=500&submodelid=SUV&year=2019-2019

    https://www.kbb.com/cars-for-sale/cars/new-cars/chevrolet/traverse/?distance=500&year=2019-2020
     
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  3. joe.pistell

    joe.pistell
    Expand Collapse
    Uncle Joe

    First Name:
    Joe
    Dealer or Company Name:
    DealerX.com
    Twitter Handle:
    JoePistell
    Joined:
    Apr 7, 2009
    Messages:
    3,903
    Likes Received:
    1,325
    Location:
    New York
    p.s. A THOUGHT TO OUR INDUSTRY PALS WHO ARE WAY UP THE FOOD CHAIN...

    Question:
    Why do the Lead Gen sites have perfect trim representation and the classified sites have such poor trim/package representation??

    One possible answer:
    Guys & gals, you know the Dealer DMS is a totally unstructured mess!!! It needs more of your attention!! Take some data science bandwidth away from the marketing team and use it to bring order to this problem!!! Your shoppers and dealers will thank you.


     
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