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SiSTeR Technologies Granted a Patent for the Pictures-To-Video
- Thread starter Jeff Kershner
- Start date
- Apr 15, 2009
- 26
- 0
- First Name
- Philip
Hellom to all,
As you know, SiSTeR Technologies is a valued vendor client of AdAgencyOnline.net and I have a personal vested interest in their success. I asked Israel Alpert, my friend, client and co-founder of SiSTeR, how I should reply to this post. I was proud of his answer so I saw little reason to edit or add to it:
"First and above all, SiSTeR's patent is a stamp of recognition and pride to the entire automotive industry – without the support and the loyalty of the industry SiSTeR couldn't have done it and we shall all be proud for having kept the innovation, productivity and "born in the USA" spirit while developng our video production/marketing platform!
Most of the other providers have been SiSTeR resellers and partners in the past. I assume that just as they chose to enter into an agreement with SiSTeR and enjoyed the fruits of such relations that they will honor the spirit of competition within the boundaries of the law and mutual respect of intellectual property.
In any case, SiSTeR's product and results are considered superior and the company always demonstrated its willing to share and contribute for the benefit of the entire dealer group."
My only additional comment is --- What are friends for!
As you know, SiSTeR Technologies is a valued vendor client of AdAgencyOnline.net and I have a personal vested interest in their success. I asked Israel Alpert, my friend, client and co-founder of SiSTeR, how I should reply to this post. I was proud of his answer so I saw little reason to edit or add to it:
"First and above all, SiSTeR's patent is a stamp of recognition and pride to the entire automotive industry – without the support and the loyalty of the industry SiSTeR couldn't have done it and we shall all be proud for having kept the innovation, productivity and "born in the USA" spirit while developng our video production/marketing platform!
Most of the other providers have been SiSTeR resellers and partners in the past. I assume that just as they chose to enter into an agreement with SiSTeR and enjoyed the fruits of such relations that they will honor the spirit of competition within the boundaries of the law and mutual respect of intellectual property.
In any case, SiSTeR's product and results are considered superior and the company always demonstrated its willing to share and contribute for the benefit of the entire dealer group."
My only additional comment is --- What are friends for!
- Apr 15, 2009
- 26
- 0
- First Name
- Philip
As far as adding my own inpit to this thread,
I don't want to open a dialogue that could contribute to any legal challenges, or even assert that there will be any since as Israel commented the real issue is the recognition of his initial vision.
That said, the value of the SiSTeR Video Production marketing platform lies in the scalabilty of their solution including human voice vs. text to speech, integrated full motion video clips synched with the audio for a more professional finished production, multi level interactive schema layers within the video allowing for linked info -- like a Carfax report, lead generator, graphics, etc -- a linked application called vShock which allows a dealer to establish business rules to select similar inventory on a micro-site linked to the dealer's site for added vSEO with the initial vehicle video serving as a place holder on the search engines, their established video channel and their dedicated API to You Tube as well as their automated distribution to all online marketing platforms, their backend tool that automatically advises SiSTeR and the dealer of any problems in the production or placement of the video, the ability to monitor the open rate and length of time the video played and a new mobile application that will serve as a new data collection point to take pictures on a PDA and start the production process with no need for a third party provider --- to name a few feature/benefits!
Again, this does not address the potential impact of the patent but hopefully you can understand why I decided not to address that issue on a public forum. Suffice it to say that the value -- or not -- of a patent is above my pay grade. However, the time, energy, effort and funds invested in acquiring it appear to have been worthwhile if for no reason than to say -- SiSTeR was recognized for their contributions to the automated video vertical which has become an integral part of any comprehensive online marketing plan and they have earned their position in the pages of automotive avertising history.
I don't want to open a dialogue that could contribute to any legal challenges, or even assert that there will be any since as Israel commented the real issue is the recognition of his initial vision.
That said, the value of the SiSTeR Video Production marketing platform lies in the scalabilty of their solution including human voice vs. text to speech, integrated full motion video clips synched with the audio for a more professional finished production, multi level interactive schema layers within the video allowing for linked info -- like a Carfax report, lead generator, graphics, etc -- a linked application called vShock which allows a dealer to establish business rules to select similar inventory on a micro-site linked to the dealer's site for added vSEO with the initial vehicle video serving as a place holder on the search engines, their established video channel and their dedicated API to You Tube as well as their automated distribution to all online marketing platforms, their backend tool that automatically advises SiSTeR and the dealer of any problems in the production or placement of the video, the ability to monitor the open rate and length of time the video played and a new mobile application that will serve as a new data collection point to take pictures on a PDA and start the production process with no need for a third party provider --- to name a few feature/benefits!
Again, this does not address the potential impact of the patent but hopefully you can understand why I decided not to address that issue on a public forum. Suffice it to say that the value -- or not -- of a patent is above my pay grade. However, the time, energy, effort and funds invested in acquiring it appear to have been worthwhile if for no reason than to say -- SiSTeR was recognized for their contributions to the automated video vertical which has become an integral part of any comprehensive online marketing plan and they have earned their position in the pages of automotive avertising history.
- Apr 14, 2009
- 76
- 36
- Awards
- 4
- First Name
- Tom
Phil... Love your stuff, but seriously - your second paragraph is ONE SENTENCE... Are you speaking to us dealers? This is the problem with current marketing efforts... Too complex and WAY TOO LONG... Give me some short and sweet bullet points because I can't wrap my brain around what you are saying... (and for the record, I get it)... Just say what's on your mind without the big words and long sentences...
Still love your stuff, just some constructive criticism...
Still love your stuff, just some constructive criticism...
- Apr 15, 2009
- 26
- 0
- First Name
- Philip
Tom ... I thought that was why G-D created commas? LOL! Seriously though, the word "constructive" came through loud and clear and I appreciate your advice, (I like that word better than criticism).
Atre all, that's what friends are for!
Atre all, that's what friends are for!
- May 1, 2005
- 5,999
- 1,914
- Awards
- 12
- First Name
- Jeff
This fizzled into nothing i guess. Many were thinking this was going to cause some ruckus with the other video providers. I didn't see how it could but then again you never know.
If lawsuits were the outcome of this, those take time to formulate. If it was a future protective/preventative measure, then we may never hear anymore about it.
✨ AI Highlights
The thread discusses SiSTeR Technologies receiving a USPTO patent for their Pictures-To-Video (Pic2Vid) process, with concerns that it could be used to threaten competing vendors offering similar photo-to-video services. An anonymous commenter warns that companies like Dealer.com and Dealer Specialties could face legal action, while a SiSTeR-affiliated marketer frames the patent as a point of industry pride rather than a legal weapon. The thread ultimately fizzles without resolution, with Jeff Kershner noting the anticipated industry ruckus never materialized.
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