On the bright side you have a lock on all that India traffic!
On the bright side you have a lock on all that India traffic!

Rick Buffkin warns that Google Analytics' unauthenticated Measurement Protocol API allows anyone with a website's tracking ID to manipulate analytics data, meaning dealers may be making financial decisions based on potentially fraudulent traffic numbers—a vulnerability that experienced agencies could have exploited for years. While more knowledgeable users acknowledge this is a known issue that's difficult to prevent entirely, the thread emphasizes that dealers need to understand their analytics data deeply rather than blindly trust the numbers, comparing it to reading an X-ray without proper expertise.