- Apr 7, 2009
- 5,089
- 2,508
- Awards
- 10
- First Name
- Joe
-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Site Review
- Thread starter joe.pistell
- Start date
✨ AI Highlights
Joe Pistell conducted low-cost usability testing ($69 for three 15-minute video reviews) on UsedCarKing.com using UserTesting.com, creating realistic shopping scenarios to evaluate how users navigate the site and accomplish purchase tasks. The three user reviews revealed mixed results, with testers generally able to find information but identifying specific friction points like unclear trade-in processes, mouseover issues, and lack of optional equipment details. Pistell concluded the testing confirmed his suspicions about needed improvements and identified significant optimization opportunities for the dealer site.
Replies
Views
10
5,451
Started
Last Reply
Latest posts
-
FTC AMA or ATA... ask Tom Kline anything about the FTC- Latest: Balboa Bill
