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Hey guys,

Special finance seems to be back. At one store in a dealer group in  particular we have a great special finance managers and have always done  well with special in the past. Like all aspects of our business, the  internet has changed special finance and I think we have taken some  positive steps to increase this department's success.

The primary step we made was to develop our own credit site:  Cars with Credit | Bad Credit-No Credit Auto Loans | New Castle PA Auto Loans | Youngstown OH Car Financing | Auto Loan Financing New Castle, this is a credit psuedo site. Most people with  bad credit don't do a Google search for a dealership, instead they are  looking for a loan. We have it decently optimized and do paid search as  well to drive traffic to it, despite these leads being better quality we  still don't have the quantity needed for this department to do the kind  of numbers we need it to do. Therefore, we still do rely on some 3rd  party leads.

Obviously the closing ratio on any special finance leads are going to be  low, but our seem to be particularly bad and don't have return policies  at all and we have been getting a good amount of self-employed  applicants that we can't do anything about.

We are looking to make a change, anyone have any recommendations?