- May 1, 2005
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Spray'n Pray Direct Mail Marketing - DealerRefresh Cartoon
- Thread starter Jeff Kershner
- Start date
✨ AI Highlights
Jeff Kershner shares a cartoon poking fun at the 'spray and pray' approach to direct mail marketing that many dealerships still rely on — blasting mass mailers and hoping something sticks. The cartoon serves as a lighthearted critique of untargeted, volume-based outreach strategies in an era where more precise, data-driven communication tools are available. The implied takeaway is that dealerships should move beyond scattershot direct mail toward more targeted customer engagement.
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