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What about asking the customer when they call to schedule a service appointment (based on the age and miles criteria) if they would like to take a test drive while their vehicle is in for service.  It amazes me that about once a month on average per dealer a customer will call and say; "I want to come in at 9:30 and wait on my car and while I'm there I want to test drive ____model."  We immediately call a sales manager and give them a heads up so they are waiting on the customer with keys.  I've gotten feedback from sales managers saying it was the easiest sale they every made.