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I dont understand what this is about, but if this is a thread about stealing content.. how about using other dealers' names for keywords outside of PPC?

This vendor that sells CL solutions to the dirt lot dealers out here is putting "(our dealership name)" on the bottom of their Craigslist ads in white text. While a typical internet manager should 'lol' considering no consumer searches for the dealership name on CL nonetheless show up on search engines, it's starting to piss the sh*t out of me. They've gotten their asses chewed out by my GM for this, and theyre still doing it. Now I realized that some dealers of the same vendor are using NEW CAR DEALER keywords on their ads (K*yes, M*ller, etc), and I'm thinkin of hitting their internet managers up with an anonymous email explaining how their brand is being compromised, or just say hey im from this dealer and we've noticed theyre doing the same stuff to you guys.