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I've had many discussions with the team at SpinCar and I've used their product many times.

What they show and what they can do are disconnected. Those dots can be used for all sorts of things.

For some clients, we've taught them to create a hotspot on top of the radio and link it to a PDF explaining Ford Sync as an example.

They use it to show photos by default, but if you're willing to put in the time you can do far more with it.

I'll try and dig up an example here.