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I'm 1000% with ya Ed, but, here's my business logic....From my marketing POV, aged units are aged for a reason. It's a wrong product and/or a wrong price. When I was a CMO at UsedCarKing.com, I studied aged units in GA. I found aged units get very little VDP activity.JK is a ONE MAN show, he has a lot to learn and he's being pulled in a million directions. He stated: "The time allocated for each needs to prioritized buy it's return". Sooooo... from my seat, in this situation, doing vids on aged units (that are not 'priced to sell') will bring back low ROI for JK. But... if dealer leadership wants to price the units aggressively, then VDP counts 'should' rise and the walk around videos would be a great help!My $0.02-Joe
I'm 1000% with ya Ed, but, here's my business logic....
Sooooo... from my seat, in this situation, doing vids on aged units (that are not 'priced to sell') will bring back low ROI for JK. But... if dealer leadership wants to price the units aggressively, then VDP counts 'should' rise and the walk around videos would be a great help!
My $0.02
-Joe
