Subaru of Wichita on Media Readiness

[JessicaRuth]

If your dealership had a bunch of lemons thrown at them today would they know what do? Would they come out completely ahead like Subaru of Wichita did when they recently found themselves unexpectedly in the media spotlight?

Over the last few months SOW has been in the media spotlight A LOT and throughout that, they not only handled it successfully, they freaking dominated it!

Read Aaron Wirtz's Four Steps to Media Readiness at the Dealership to see if your dealership would be ready to make lemonade.

On a small sidenote - I want to personally thank Aaron for this article. I have been asking (and, asking....) hoping DealerRefresh would be the destination for their experience. We are beyond thankful they can share this information with our community.

 

[Daniel J. Mondello]

I feel bad for anyone foolish enough to waste lemons on a perfectly good dealership. I encourage anyone upset with my dealership to feel invited to pelt us with cold beer and top shelf vodka