- Mar 21, 2012
- First Name
Has everyone seen the news? The Supreme Court just made a ruling on the Telephone Consumer Protection Act (TCPA) that could have a (good) impact on car dealers' ability to communicate with customers without fear of litigation!
The court narrowed the definition of an automatic telephone dialing system (ATDS) to a device that has the capacity to store a telephone number using a random or sequential number generator, or produces a telephone number using a random or sequential number generator. Dealership CRM's should remain outside of this definition.
I believe car dealers can now responsibly text customers (continue to respect consumers by asking for consent) with less of a cloud of potential litigation liability hanging over their heads. Text messaging is perhaps the most effective way to communicate with shoppers, and now this ruling makes it even easier (and less risky).
What are your thoughts?
The Supreme Court on Thursday issued its long-awaited ruling on what constitutes an "automatic telephone dialing system" (ATDS) under the Telephone Consumer Protection Act (TCPA)...