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Have been visiting this forum for a while but just decided to register today.    I had this exact discussion on Linkedin about 4 years ago in the eMmarketing Group.

I would take that challenge.  I've been in eCommerce since 1997 and have done extensive split testing with social media ads vs Google adwords and other lead generation strategies.    And even recently tested Facebook's new Lead Generation ads just offered about four months ago with PROVEN headlines and landing pages..  .

And I can tell you Facebook advertising is a total waste of money 98% of the time.   The people that HYPE FB as a business tool are usually social media consultants, for obvious reasons.    I will admit I have not targeted the Car Buying niche on FB but have tested for several of my own eCommerce businesses.  and compared to adwords and SEO it is a time and money SINK.. 

Last year I did a split test with exact same ad in Adwords and FB ads. Results

                      Impressions     Click Throughs

Google           2500                175

FB                  95000               16

And NO those are NOT typos  ! ...