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IMO, it's because most people looking to buy a car aren't interested in being converted via Social Media (especially organically). It's not how most people are programmed. They go to Social Media outlets to goof off and release from their daily grind, not look for a car.


Now, you might be able to conquest and influence (RLSA -- Remarketing Lists for Social Ads, type thinking), if they have intent, but that's a greater discussion.