Hi All....its cool to see all the feedback and interest, good stuff for our industry and working with Clint was a hell of a lot of fun. In fairness- Clint is far from a "novice". Maybe a novice when it comes to navigating the ins and outs of Facebook's backend- but the man knows how to sell cars, and probably more importantly, he sure as hell knows how to buy them. My purpose for stating this is not to blow smoke, but rather to make a point....technology, social media, etc. isnt what sells cars....people sell cars, and in my opinion that wont ever change. Maybe its me, but it seems like this point gets lost in the mix while having discussions like these. Regardless of the vendor, platform, gizmo or widget- at the end of the day, what protects our business from being "Uber'd" is the fact that what a client wants and needs, more than anything else, is a human being on the other side of the desk to help guide them through what is in reality a complex and expensive decision.
My point is this.... technology helps and social media is without question a worthy pursuit- but at the end of the day, what pays the bills isn't impressions, likes, clicks or leads- its making car deals; and what is most responsible for getting those cars sold and over the curb is people, period.
I guess I will wrap this up with this sentiment....Social Media is without question capable of generating high quality, cost effective leads and embracing its abilities is something that we are all better served by doing...but if anyone comes along and tries selling the notion that Facebook- or any other piece of technology as some magic potion capable of changing the core tenants of what makes this business work...well, then quite frankly- that person is full of sh*t, unqualified to make the statement- or most likely a combination of the two 
