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The original question on the original post, referred back to an article in the New York Times, "The Gap Between Auto Dealers and Social Media".If look at the article, it's clear that they are talking 'organic' posts and it is only at the end that they mention advertising on Facebook. Following this conversation, it seems the consensus here is that Facebook is useful as an advertising platform, but being "Social" with your customers... not so much.
The original question on the original post, referred back to an article in the New York Times, "The Gap Between Auto Dealers and Social Media".
If look at the article, it's clear that they are talking 'organic' posts and it is only at the end that they mention advertising on Facebook. Following this conversation, it seems the consensus here is that Facebook is useful as an advertising platform, but being "Social" with your customers... not so much.
