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To Ed's point, I don't think anyone is arguing the merits of Social Media MARKETING. Clearly, placing targeted ads on Facebook is a winner for anyone who does it right - and there is clear and ample ROI evidence to support this. The issue is that there is only dubious "evidence" of ROI with Social Media MANAGEMENT. This is what Ed was writing about and clearly the direction the original article was taking.
To Ed's point, I don't think anyone is arguing the merits of Social Media MARKETING. Clearly, placing targeted ads on Facebook is a winner for anyone who does it right - and there is clear and ample ROI evidence to support this.
The issue is that there is only dubious "evidence" of ROI with Social Media MANAGEMENT. This is what Ed was writing about and clearly the direction the original article was taking.
