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Ryan - I disagree Verifiable ROI has a huge place in dealership marketing, but everything a dealership does not need to have a verifiable ROI. Think sponsoring a little league baseball team; it is exposure and it's good for the community BUT it doesn't have verifiable ROI. But it's part of a dealerships ongoing branding efforts.A dealership's paid Facebook advertising should be in one category and a dealership's Facebook community presence probably belongs in another.Putting a hard dollar figure on "branding" ROI is almost impossible, but as a marketing professional, I would argue that branding is vital.
Ryan - I disagree
Verifiable ROI has a huge place in dealership marketing, but everything a dealership does not need to have a verifiable ROI. Think sponsoring a little league baseball team; it is exposure and it's good for the community BUT it doesn't have verifiable ROI. But it's part of a dealerships ongoing branding efforts.
A dealership's paid Facebook advertising should be in one category and a dealership's Facebook community presence probably belongs in another.
Putting a hard dollar figure on "branding" ROI is almost impossible, but as a marketing professional, I would argue that branding is vital.
