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I thought I had replied to this.Expectations. It comes down to understanding what dealers expect out of their social media (marketing). Are they focused on engaging the local community organically (potentially leading to sales) or are they attempting to convert through paid advertising / custom audience targeting or both? Granted, organic reach has basically bit the bullet. It's a pay-to-play game in SM.
I thought I had replied to this.
Expectations. It comes down to understanding what dealers expect out of their social media (marketing). Are they focused on engaging the local community organically (potentially leading to sales) or are they attempting to convert through paid advertising / custom audience targeting or both? Granted, organic reach has basically bit the bullet. It's a pay-to-play game in SM.
