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Facebook Ads are highly effective for top of the funnel branding and awareness marketing, and they also cause engagement around purchase/service consideration and intent to buy/service. And yes this is good, or "vital" as you say.

The metrics of these activities are based around reach, clicks, conversions, and website traffic. Measuring your return on investment to actual revenues and grosses is near impossible, at least accurately.

What if you could go deeper into the engagement funnel, e.g. schedule test drives, schedule service appointments, initiate the trade-in process and the finance process, with the people your ads are reaching and engaging in Facebook. What if you had the ability to see more "tangibly" how these consumer activities were impacting your revenue and grosses?

This is what I am referring to when I say "verifiable ROI."