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The problem that I have with social media is that by monetizing it, you HAVE to pay to play. If I post on Facebook and do not pay to boost the post, Facebook only shows it to a handful of people. Now, of course if I pay, then its displayed to thousands - which then turns it into "what's my ROI...". It is more beneficial for me to post something business related (not a hard-sell though) on a personal page than it is on a business page. A salesman can post a pic of a new model or a happy customer on his page and will get all kinds of interactions...I post the same thing to Facebook as a business and barely make a splash (unless I pay). I love Twitter for the immediate interaction with our customers. I hate Google+ and that's all that needs said about that.