Wow Clint, a great, heart felt reply. I spent a decade in stores as a marketing director. Like you, I had my team that built my own site. 2/3rds of my pay was on all deliveries (so I was paid to see the whole machine work, from ads, to site construction, to inventory management, to site traffic, to leads, to ups, to the sale) I hope I have some ideas for you to experiment with. HTH
1st, I'd like to learn about you and your store.
- Do you have a CRM system that automatically logs leads?
- If yes...
- What percent of your total sales come from automatically logged leads?
- What percent of sales came from fresh ups (where the rep had to key in the customer infront of them*)
- How many phone ups don't get logged? (in my stores, this was a big %)
- What percent of your total sales come from special finance?
Looking forward to your thoughts!
*Reps are famous for just guessing the "lead source" (e.g. autotrader, walkin, phone up, referral, etc), so I'd ignore what ever they did.
p.s. Me want!!!
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