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Hate Google+? You know that Google+ reviews are filtered in Google's search engines. Wherein, if your friend has purchased at a dealer their review would populate when searching. Albeit, it would be nice if those who did not have a gmail address could leave reviews. As for FB why not have the customer take the photo on their phone? They tag you and the dealer in the photo. Thus, exposing you. Otherwise, yes you have to pay to boost it.