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I hate Google+ as a social media platform. Personally, it is not something that I use. Technically, I have an account, but I couldn't tell you the last time I actually posted to it.  Business-wise, yes of course I see the value of a business listing on Google and I do understand the impact of Google reviews. The rest of it for me is just going through the motions just to play nice with Google. As far as Facebook, allow me to clarify.  I feel like there are two different aspects of promoting a business page:  Interactions (brand-awareness) and Advertising (leads). I have no problem with FB generating revenue with ads.  They can be highly targeted and extremely effective. The part I disagree with, is the other side of things. If a customer deliberately chooses to follow our brand(s), why do we still have to pay FB to show them our posts?