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Beware unintended consequences. If you add RESISTANCE or COMPLICATION to shopping workflow, it's not what your shoppers want.  You'll silently kill shoppers that "don't know you" (see below).

I see a winning idea in your thoughts.... "If you can't beat 'em. join 'em!"  Let's see where this goes...

• Shoppers 'that don't know you' and come to your site from 3rd party sites would LOVE to see an special low price found exclusively on your site.  Juice up the CTA by putting an expiration date on it (2-3 days out).

Next, there are only 2 kinds of shoppers.

1. Those that know you
2. Those that don't know you

Shoppers 'that don't know you' is your biggest challenge and has your highest reward.

Shoppers 'that don't know you' and come to your site need to see and hear your why-buy-from-me message.  One idea is a video from the top dog at your store. Undecided shoppers want to hear how hard you work at being the best and what your after-sale promises are.  

NOTE: IMO, Shopper's won't care about your why-buy message until they land on a car.  Don't put in on the home page, they'll ignore it.  Place it on your footer, or, on the bottom 1/3 of your VDP (bring your reviews physically close to this video)

HTH

Joe