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My $0.02

  • You've got 42 cars for sale.
  • 1300 uniques = 42 shoppers per car p/month (that looks right)
  • A 3:31 avg session & 5.3 pgs avg session looks right (for the inventory size)
  • Bounce is normal


What's your repeat visit rate, and, has it changed much over the years?


Can you tell what % of repeat shoppers came to your site 3 times or more?