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Good news Clint!

I went shopping on your site...

http://clocktowerauto.com/inventory/details/used/Cadillac/Escalade/2005/Columbus/Nebraska/3248541

I wanted to know if this caddy had 3rd row and a back up camera.  I looked up and down for 3 mins until I found it hidden under a button. 

#RESISTANCE-KILLS-SALES.

[ATTACH=full]2800[/ATTACH]

I know what I'd do to improve your ROI, but, I suggest you heatmap your VDPs to see what shoppers are doing.

http://www.crazyegg.com/

https://www.clicktale.com/

P.S. Thoughts on your popup survey

1. I'd bet "pictures" is #1
2. Crazyegg and clicktale will tell you everything you want to know about what shoppers like and dont like.