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I see your logic here.  I have wanted to get in front of the camera for awhile now, but for some reason have a fear of doing this.  I have been doing some reading up on this over the last month or so.  I need to write a script, and just do it.  If it looks good, I use it.  If it doesn't, I try again. 


I don't want to make it hard for a website visitor.  I can see that making it hard is not the answer.  I am in a small market, so I know my customers and I notice when I miss someone.  I bump into people that I know on a casual basis, that have purchased vehicles elsewhere.  Many times they tell me that they were looking at the _________ vehicle on my website, liked it, but found one that was $_____ less money over at ABC Motors.  Of course I tell them, why didn't you pick up the phone and call me!?  I could have made it work.  If I had a way to be able to identify this customer, I WILL sell more cars.