Practice fixes everything. Experiment and find your voice on your AM commute. http://www.engadget.com/2014/09/08/dash-cams-explainer/
You've got plenty of competition...
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Look at this map and think...
Car Shoppers make 2 Big Decisions
- What Car
- Which Store
You have to out work your competitors. Your shoppers have to leave your site and think "...these site was really helpful and staff looks helpful and they got great prices///"
REMEMBER: Most customers don't know cars. The internet shopping journey is long and confusing, so, they like to go to a store that has 1-2-3 cars that catch their interest. Shoppers visit less stores than ever, so, your site's job is to be a finalist, you need to get the shopper hooked on 1 or more cars.
Once that happens, then, they say "who are these guys?". If you can win this game, then, they'll come into your store and talk about what they know... price.
