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Use all avenues made possible to you. Don't ignore Google+, just because you personally hate it (there are many benefits to posting to Google+ and frankly it's probably much more valuable -- insertion into SERPs -- than posting organic content to Facebook, which holds a dismal amount of reach). You never know where or how you'll influence someone, there are all types out there. Are you using a tool that allows for post aggregation to all popular social networks, such as HootSuite, etc.?