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The direction that I am leaning is to put some variation of a "Get E Price" button on my VDP. This way, customers can see what the vehicle is priced at and if they want to see if there is a lower price, they can provide their contact information.Our pricing methods are structured. When we bring a car into inventory, we know how it will be priced and how long that price will stand. We know when the vehicle will be lowered and we know what that new price will be. What I am considering is to queue up the next price break into the "E-Price" system, so that if a customer is willing to share their contact information in order to see a lower price they will see our next price in queue. What I don't want to do is just knock $100 off. If I am going to drop a price $650 tomorrow, I would rather offer the new price to a customer that is serious enough to share their information. My website provider is working on the code to deliver this "E-Price" via Text Message. This way, we know that we are getting valid contact information, as well as a text opt in.[USER=7]@JoePistell[/USER] has talked a great deal about Invisible Shoppers. I am looking for a way to give some of these shoppers an actual reason to reveal themselves a little.
The direction that I am leaning is to put some variation of a "Get E Price" button on my VDP. This way, customers can see what the vehicle is priced at and if they want to see if there is a lower price, they can provide their contact information.
Our pricing methods are structured. When we bring a car into inventory, we know how it will be priced and how long that price will stand. We know when the vehicle will be lowered and we know what that new price will be. What I am considering is to queue up the next price break into the "E-Price" system, so that if a customer is willing to share their contact information in order to see a lower price they will see our next price in queue. What I don't want to do is just knock $100 off. If I am going to drop a price $650 tomorrow, I would rather offer the new price to a customer that is serious enough to share their information.
My website provider is working on the code to deliver this "E-Price" via Text Message. This way, we know that we are getting valid contact information, as well as a text opt in.
[USER=7]@JoePistell[/USER] has talked a great deal about Invisible Shoppers. I am looking for a way to give some of these shoppers an actual reason to reveal themselves a little.
