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Maybe I was unclear.  I do use it for the business. I post to it and I completely understand the value of the reviews and the impact on search for a business. But on a personal level, as a social media platform,  I hate it. The way it stands, I will never use it in place of Facebook or Instagram or Twitter for myself. I never get on it and check it to see what anyone else is doing or has added to it.  It's like it's there only because its Google and they've decided to continue to hang on to it. The start of this thread was about the disconnect between consumers and our efforts on Social Media - I believe this one has some gaps.