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I remember when this thread began, and all I wanted was to see some kind of proof that would would change my mind about advertising rigs for sale on my company's Facebook fan page.  I don't think FB is a good medium to advertise my latest blowout special program rig and expect a positive result.  I do know that FB is an excellent place to promote my brand, my latest service offers, or blood drive or parts discounts or my latest happy and completely satisfied customer, but not to sell cars.  Maybe I missed that......