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[USER=124]@mikeelmore[/USER] Would generating active buyer leads on Facebook in a verifiable way not be of value? I'm not talking about using an ad people click to visit your website (and hopefully convert there), but a user interface where the customer can browse your inventory, request more information, and schedule a test drive, even exchange messages with a representative, without leaving Facebook. This way, when the conversion occurs, you know it resulted on Facebook because the user never had to leave Facebook.


There's another thread titled, "Facebook Ads vs. Google AdWords" which explores how people clicking on Google AdWords expect to be taken to the website for a "transactional" experience, whereas the same user on Facebook prefers to remain on FB and engage there for a "relational" experience. This is why Facebook introduced Lead Ads, a feature for advertisers to convert consumers without requiring them to leave the native FB environment.