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Thread Hi-jack? Nope, it's all related.

Gregg said it well...

I'll add a twist.

I agree with Gregg that ppl make the sale, but, what we're obsessing about is how to get them in the door (so the ppl can make the sale).

Said another way...

• Can technology (done right) sell a car? No*.  It creates an up & ppl sell the car.
• Can technology (done wrong) not sell a car?  Yes.  The shopper finds no stimulation from your effort and moves on.

So... if you're running a social campaign and your ROI is a mystery, everyone agrees, you're not alone.  BUT, if you've got a weak Internet shopper experience, you have to spend more ad dollars to create the same amount of ups (regardless of ad source).

*Not concerned with the .0001% of the public that prefers a cart solution over a dealer visit (in 2016).