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That's good. :)


Google is hanging / hung on to it to collect data on users, so it they are able to give their customers the ability to market back to users. Targeting consumers based on their previous Internet actions, aka Behavioral Retargeting.

https://en.wikipedia.org/wiki/Behavioral_retargeting


Don't forget the connection with YouTube and its importance in this. Google was eager to combine YouTube and G+ comments, it's doubled their G+ activity. Google has said that it never intended Google+ to be a standalone product in the first place or a front-end service in competition with Facebook. Google+ will no longer be considered a product, but a platform, essentially ending its competition with other social networks like Facebook and Twitter. Rather than a social network, Plus has become a stream. Photos, videos, communications, profiles, etc. This is still very valuable as a publishing tool and anyone looking for SEO bang shouldn't ignore Google+. Ignore at your own risk. Social popularity, yes it's become a waste of time.