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Anyone catch some inspiration from [USER=3156]@Ryan Gerardi[/USER] 's comment?My take...I like the contrast of how content on a site can support a "transactional" experience vs "relational" experience. Next, consider how our car shoppers see car shopping as ROBO*, they have no intent to use the site as a "transactional" experience. This opens the opportunity for content that supports a "relational" experience.For example:Car shoppers fully intend on letting go of the internet and "entering our space" (coming into the dealership). This means, "entering our space" is a concern for shoppers. Look at your website and ask yourself how much of your site speaks to the shoppers concerns of "entering our space"?Thnx Ryan G.*ROBO = Research Online Buy Offline
Anyone catch some inspiration from [USER=3156]@Ryan Gerardi[/USER] 's comment?
My take...
I like the contrast of how content on a site can support a "transactional" experience vs "relational" experience. Next, consider how our car shoppers see car shopping as ROBO*, they have no intent to use the site as a "transactional" experience. This opens the opportunity for content that supports a "relational" experience.
For example:
Car shoppers fully intend on letting go of the internet and "entering our space" (coming into the dealership). This means, "entering our space" is a concern for shoppers. Look at your website and ask yourself how much of your site speaks to the shoppers concerns of "entering our space"?
Thnx Ryan G.
*ROBO = Research Online Buy Offline
