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Re: THE BASICS - CAN SOMEONE EXPLAIN THIS TO METhere are a ton of benchmark numbers out there. It depends a bunch on your lead mix but I'd hope 12.5% isn't his top shelf closing benchmark. The two numbers we watch closely are leads to show and closing. Our benchmark for lead to show is 35% and our closing in 18%. Stretch goal of 40% and 25%. This is based on a heavy volume of our leads being self generated which are far higher quality than a purchased lead or 3rd party. There was a study done in 2011 by Kain Automotive that I thought really spelled out the key areas for lead success but I cannot find it online. Anyone have a link to this study or similar?Once you get to know the math and so long as your team has a good way of tracking it you will get the hang of it quickly. Don't shoot for someone else's numbers, that's for them to help manage you, set goals based off your own performance and focus on improvement.
Re: THE BASICS - CAN SOMEONE EXPLAIN THIS TO ME
There are a ton of benchmark numbers out there. It depends a bunch on your lead mix but I'd hope 12.5% isn't his top shelf closing benchmark. The two numbers we watch closely are leads to show and closing. Our benchmark for lead to show is 35% and our closing in 18%. Stretch goal of 40% and 25%. This is based on a heavy volume of our leads being self generated which are far higher quality than a purchased lead or 3rd party.
There was a study done in 2011 by Kain Automotive that I thought really spelled out the key areas for lead success but I cannot find it online. Anyone have a link to this study or similar?
Once you get to know the math and so long as your team has a good way of tracking it you will get the hang of it quickly. Don't shoot for someone else's numbers, that's for them to help manage you, set goals based off your own performance and focus on improvement.
