Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
Re: THE BASICS - CAN SOMEONE EXPLAIN THIS TO MEIt's my opinion, but it's hard to rely on national industry standards in your own internet department. You can use it as a guide, but should create your own benchmarks. There are too many variables (population bases, lead sources, dealer's internet structure, inventory mix, etc.) that play into the numbers. I do look at industry standards, but set our benchmarks and goals based on our previous dealership's performances. Each one of our internet departments have their own set of goals and standards.
Re: THE BASICS - CAN SOMEONE EXPLAIN THIS TO ME
It's my opinion, but it's hard to rely on national industry standards in your own internet department. You can use it as a guide, but should create your own benchmarks. There are too many variables (population bases, lead sources, dealer's internet structure, inventory mix, etc.) that play into the numbers. I do look at industry standards, but set our benchmarks and goals based on our previous dealership's performances. Each one of our internet departments have their own set of goals and standards.
