- Apr 7, 2009
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IMO, keep an eye on Todd Smith of ActivEngage.com. Todd and I had a memorable 2 hour phone call on this topic and Todd totally gets It!
The Circus Barker
- Thread starter joe.webb
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- Apr 7, 2009
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Lots of price based carnival barker sites popping up AND they are very popular.
These sites drive conversions & sales with an offer that expires.
These sites drive conversions & sales with an offer that expires.
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- Apr 7, 2009
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NOTE: Not all barker tools produce ROI.
Ebay is the worlds largest Circus Barker, but anyone in our biz that has "worked" eBay knows all it brings is vultures circling a dead carcass. You put up a 10day auction and the ebay shopper call your store and work you for an offline "buy it now price". If you're a starving idiot (like I was), you refuse to dicker over the phone and remind the skumbag that it's an auction, follow the rules and put in his bid.(note, this is yet another example of why shoppers are NOT innocent lambs being led to slaughter ) I tried that tact for months until I realized I was an idiot!
eBay = Fail
Note2: Ebay would not be a Fail if their rates were 80% LOWER to match the returns it brings.
Ebay is the worlds largest Circus Barker, but anyone in our biz that has "worked" eBay knows all it brings is vultures circling a dead carcass. You put up a 10day auction and the ebay shopper call your store and work you for an offline "buy it now price". If you're a starving idiot (like I was), you refuse to dicker over the phone and remind the skumbag that it's an auction, follow the rules and put in his bid.(note, this is yet another example of why shoppers are NOT innocent lambs being led to slaughter ) I tried that tact for months until I realized I was an idiot!
eBay = Fail
Note2: Ebay would not be a Fail if their rates were 80% LOWER to match the returns it brings.
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Must be something about "Chat software" guys, Contact At Once's Ryan Lucia is another smart internet marketing guy and Ryan Thompson from Car Chat 24 has become one of my favorites to watch in the "Automotive Space" as well. Chat must be one of those products that either attracts or produces cats that "get it".
- Apr 22, 2009
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Craig,
Appreciate the kind words. Ryan from Contact At Once is a smart cookie for sure.
- Apr 20, 2009
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I like Joe's analogy, although I tend to believe a customer's website experience to be less of a "circus" and more of an interactive kiosk.
To that extent, our research shows Chat is hands-down the best tool for attracting a wandering customer, pointing them in the right direction and giving them the feeling that you are there to help them...no matter what their intention. Chat should be considered your website "concierge" more than your circus barker. If you adopt that theory, Chat should allow you to dramatically increase leads along with your level of customer service (HINT - CSI and online reviews).
To that extent, our research shows Chat is hands-down the best tool for attracting a wandering customer, pointing them in the right direction and giving them the feeling that you are there to help them...no matter what their intention. Chat should be considered your website "concierge" more than your circus barker. If you adopt that theory, Chat should allow you to dramatically increase leads along with your level of customer service (HINT - CSI and online reviews).
