This is the edited version of our original webinar with Drive Motors Head of Growth Rune Hague which aired in September 2017.
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Millennials differ substantially from previous generations when it comes to how they shop. This is equally as true for household items and consumer electronics as it is for cars.
Dealers, however, because of the unique complexity to shopping and buying cars, are faced with tremendous new challenges when it comes to online shopping, but they still need to adapt to accommodate this generation of shoppers.
In fact, dealers need to adapt not only to Millennials, but all modern day shoppers.
Talking points include:
- Who millennials are and their buying habits
- What your dealership can do to win over millennials as customers
- Digital tactics that you can implement today
