Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
I technically a millennial, but thankfully old enough to have spent my childhood outside, but always worked behind a computer. Best of both worlds.What you said is true though. I'll transact online if the calls to action are obvious, the value is built, but finally, if I have confidence in the platform. I beta tested some software from Prodigy years ago (and they've since pivoted their product) where a consumer could transact a car off the VDP. People got about half way through the process and dumped out, as there was no consumer confidence to do input all of their personal information on a dealerships website. Shop Click Drive with GM had a similar issue.Best thing to do with millennials is answer their questions. If they call, email or text, give them answers. We're so used to surfing the web for answers before we make a decision, so if we don't get answers, we keep looking. Train your ISM's to read the comment box in the lead, and actually give us what we want if you want a shot of doing business with us.
I technically a millennial, but thankfully old enough to have spent my childhood outside, but always worked behind a computer. Best of both worlds.
What you said is true though. I'll transact online if the calls to action are obvious, the value is built, but finally, if I have confidence in the platform. I beta tested some software from Prodigy years ago (and they've since pivoted their product) where a consumer could transact a car off the VDP. People got about half way through the process and dumped out, as there was no consumer confidence to do input all of their personal information on a dealerships website. Shop Click Drive with GM had a similar issue.
Best thing to do with millennials is answer their questions. If they call, email or text, give them answers. We're so used to surfing the web for answers before we make a decision, so if we don't get answers, we keep looking. Train your ISM's to read the comment box in the lead, and actually give us what we want if you want a shot of doing business with us.
