- Apr 20, 2009
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Mashable released its list of Buzzwords for 2013 you’ll surely hate by March, that isn’t exactly what they called it, but nevertheless… Here is the list of new terms they expect to catch a foothold in 2013:
http://mashable.com/2012/12/31/buzzwords-2013/
I’m convinced that the same person responsible for conjoining celebrity couples into Brangelina and more recently Kimye are probably also at the root of this. I imagine a focus group of 13-15 year old girls devising these things, but I did see one concept that I felt might be worth sharing here on the forums. It is a simple twist on that familiar acronym ROI.
Most in the industry immediately associate ROI with “Return on Investment.” It is a relatively simple concept that attempts to assign a value to advertising regardless of spend. For every dollar that goes out, how many dollars can I expect to see in return? Many advertisers have died a thousand deaths on the Used Car Manager’s ledger at the end of the month due to ROI.
Tucked in amongst such winners as “Alphanista” and “Phablet” on Mashable’s list is a concept that I actually like. The new ROI, “Return on Involvement.” Interesting concept, right? What am I getting for my time to be involved in a particular activity? Since time is the only non-renewable resource it certainly begs the question, what is YOUR “Return on Involvement” in those areas that you invest your time?
This is admittedly a huge topic to explore. I want to narrow the focus to just two aspects of Return on Involvement.
First, the return on involvement in your online reputation is tremendous. YOUR reputation is YOURS to earn, defend and promote. I can’t say it emphatically enough; you MUST be involved in your reputation strategy in a meaningful way. Your reputation can’t be outsourced! If you decide to outsource some of the functional process you need to be acutely aware of anything with your reputation riding on it. This is a great example of Return on Involvement, because without your involvement, there is no return.
I'm hopeful that this will spark a discussion here on DealerRefresh. There are often positive sentiments shared about the community, but, what is your ROI (involvement) here in the forums? What measurable value do you get from the time invested here? Does your return go up as you become more involved?
I'm anxious to see some thoughts from the community and share my own experience as well...
http://mashable.com/2012/12/31/buzzwords-2013/
I’m convinced that the same person responsible for conjoining celebrity couples into Brangelina and more recently Kimye are probably also at the root of this. I imagine a focus group of 13-15 year old girls devising these things, but I did see one concept that I felt might be worth sharing here on the forums. It is a simple twist on that familiar acronym ROI.
Most in the industry immediately associate ROI with “Return on Investment.” It is a relatively simple concept that attempts to assign a value to advertising regardless of spend. For every dollar that goes out, how many dollars can I expect to see in return? Many advertisers have died a thousand deaths on the Used Car Manager’s ledger at the end of the month due to ROI.
Tucked in amongst such winners as “Alphanista” and “Phablet” on Mashable’s list is a concept that I actually like. The new ROI, “Return on Involvement.” Interesting concept, right? What am I getting for my time to be involved in a particular activity? Since time is the only non-renewable resource it certainly begs the question, what is YOUR “Return on Involvement” in those areas that you invest your time?
This is admittedly a huge topic to explore. I want to narrow the focus to just two aspects of Return on Involvement.
First, the return on involvement in your online reputation is tremendous. YOUR reputation is YOURS to earn, defend and promote. I can’t say it emphatically enough; you MUST be involved in your reputation strategy in a meaningful way. Your reputation can’t be outsourced! If you decide to outsource some of the functional process you need to be acutely aware of anything with your reputation riding on it. This is a great example of Return on Involvement, because without your involvement, there is no return.
I'm hopeful that this will spark a discussion here on DealerRefresh. There are often positive sentiments shared about the community, but, what is your ROI (involvement) here in the forums? What measurable value do you get from the time invested here? Does your return go up as you become more involved?
I'm anxious to see some thoughts from the community and share my own experience as well...
